The cost of awareness is your certainty, knowledge, beliefs, hopes, dreams, etc., which is far too high for most to pay. After all, illusion provides some semblance of safety, comfort, and security, so the “search” for something else is a search for “more” of the same, e.g., no search at all. It’s no different than paying a therapist to make you crazier.
If your so-called “search” does not upset every sensibility you possess, every single thing you think you know, you’re skipping down a road, “adding to” your illusion. Reality is unfixed, ambiguous, and upside down from anything you think it should be, and its only promise is that life, in all its forms, is mysterious, dangerous, unsafe, but wondrous in every way. In simple terms, “less (of all you think) is (really) more.”